Birmingham, Alabama, January 14, 2026 — AI is only a competitive advantage when it moves from "interesting" to "operational." If it stays as a handful of experiments, a few clever prompts, or a side project owned by no one, it becomes noise. If it becomes a capability with ownership, guardrails, and measurable outcomes, it becomes leverage that improves customer experience, strengthens customer engagement, and accelerates strategic growth. That conviction felt especially real

Category: Brand & Marketing Strategy |  Issue #1  |  January 2026 From the desk of Troy Beetz, Chief Growth Officer About This Report: As a strategic growth firm, BREATHE! Exp delivers comprehensive go-to-market strategies for startups and enterprise companies. Our marketing intelligence reports analyze emerging trends that impact brand positioning, customer acquisition, and marketing effectiveness. This report examines recent regulatory changes and their implications for soc

Issue #1 | January 2026 |  Strategic Growth Intelligence From the desk of Troy Beetz, Chief Growth Officer Executive Summary If you've been wondering when enterprises would stop piloting every AI tool under the sun and start making real strategic decisions, 2026 appears as the inflection point. Our analysis of recent VC insights, market trends, and client data reveals a fundamental shift in how enterprises approach AI investment. Market Snapshot: By The Numbers 96% of enterp

AI is not a tool problem, it’s a leadership and capability problem. In Ontario, 37 leaders surfaced the real blockers: unclear ownership, scattered data, weak guardrails, missing KPIs, and pilots that never reach production. Here’s a practical 30-day framework to move from experiments to measurable customer experience and growth gains.

Executives don’t need more AI hype. They need a path. From a GPS Summit workshop, 5 blockers surfaced: unclear ownership, siloed data, weak guardrails, slow execution, and no AI KPIs. Here’s a simple 30-day pilot framework to turn customer insights into measurable results without breaking trust, quality, or culture.

Portland leaders were clear: the best AI strategy is the one that makes work easier, not busier. From 13 responses, the biggest gaps were unclear ownership, siloed data, weak guardrails, and missing KPIs. Here’s a practical 30-day pilot framework to turn customer insights into measurable outcomes while protecting trust and customer experience.

CEOs want AI that makes leadership easier, not busier. From a Tualatin session, nine leaders surfaced the real blockers: unclear ownership, slow decision cycles, “almost ready” data, weak guardrails, and missing KPIs. Here’s a practical 7-day-to-30-day plan to run a safe pilot that ends in a decision and improves customer experience.

Bonita Springs leaders shared what’s really slowing AI down: unclear ownership, slow response cycles, scattered data, weak guardrails, and pilots that never reach production. This post breaks down 7 signals from 10 leaders and a practical 30-day framework to turn customer insights into measurable customer experience and business growth improvements without adding chaos.