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Growth Intelligence
REPORT


GPS Summit: AI Systems Generalist Certification
Develop the Internal Leader Who Rewires Your Company for the AI Age Your organization is leaning into AI. But do you have the internal leadership to execute? Future-proofing requires more than technology adoption. It requires an internal AI Systems Generalist who can drive transformation across Finance, HR, Sales, Operations, Marketing, Product, and IT. This role needs to exist in your organization. If you don't have someone who can fill it, the GPS Summit will train and cert

Troy Beetz
4 days ago1 min read


The Warning Label Era: How Social Media Regulation Will Reshape Marketing Strategy
Category: Brand & Marketing Strategy | Issue #1 | January 2026 From the desk of Troy Beetz, Chief Growth Officer About This Report: As a strategic growth firm, BREATHE! Exp delivers comprehensive go-to-market strategies for startups and enterprise companies. Our marketing intelligence reports analyze emerging trends that impact brand positioning, customer acquisition, and marketing effectiveness. This report examines recent regulatory changes and their implications for soc

Troy Beetz
Jan 146 min read


CES 2026 Post-Event Recap: What We Expected vs. What We Experienced
Category: Events & Innovation | Issue #4 | January 2026 From Stormie Andrews and Shawn Andrews, Co-Founders, BREATHE! Exp We just returned from CES 2026, and after producing events at this show for over a decade, we can say definitively: this year was different. The hype around AI has been building for three years. CES 2024 teased AI's potential. CES 2025 showcased AI prototypes. But CES 2026? This was the year AI became operational . Real products. Shipping dates. Actual

Stormie Andrews
Jan 137 min read


The Consolidation Era Begins: Enterprise AI in 2026
Issue #1 | January 2026 | Strategic Growth Intelligence From the desk of Troy Beetz, Chief Growth Officer Executive Summary If you've been wondering when enterprises would stop piloting every AI tool under the sun and start making real strategic decisions, 2026 appears as the inflection point. Our analysis of recent VC insights, market trends, and client data reveals a fundamental shift in how enterprises approach AI investment. Market Snapshot: By The Numbers 96% of enterp

Troy Beetz
Jan 135 min read


The 10-Year Thought Experiment: A Reality Check for Today’s Leaders
I want you to imagine... It’s 2015. You and I are sitting in a boardroom, whiteboards covered in bold ideas, charts, and the kind of ambitious plans that make you sit up a little straighter. At the center of it all is one big, audacious goal: building an AI-powered system capable of transforming our business and securing our future. We’re excited, envisioning the possibilities—automated processes, predictive analytics, and deep customer insights that could redefine our indust

Stormie Andrews
Mar 3, 20255 min read


This Week The Super Bowl Shake-Up, DeepSeek’s AI Revolution, and the Rise of Silent Marketing
The marketing world is anything but static—it’s a constantly evolving landscape where the boldest ideas rise to the top. This week, we’re diving into the strategies that are redefining how brands connect with audiences, from the shifting dynamics of Super Bowl advertising to the quiet but powerful rise of AI-driven tools like DeepSeek. We’ll explore why companies are no longer waiting for the big game to drop their campaigns, opting instead for fringe tactics that build antic

Troy Beetz
Feb 3, 20254 min read


The Difference Between Marketing and Branding: Clearing Up the Confusion - Part 2
As someone who's spent over 20 years in marketing and branding, I’ve seen firsthand how these two disciplines get tangled up in confusion—and I’ll admit, I’ve even been part of that confusion. At one point, I worked as the Chief Marketing Officer (CMO) alongside a Chief Brand Officer (CBO), and although you'd think we'd be a dream team, the reality was a bit more complicated. We had offices right next to each other, and there were times when even our own teams didn’t know whi

Troy Beetz
Oct 7, 20245 min read


The Incredible Shrinking Transistor: From Atoms to AI
Introduction Imagine holding 80 billion tiny switches in the palm of your hand, each one smaller than a single virus particle. Sounds like science fiction, right? But that’s exactly what you’re dealing with when you look at the latest NVIDIA H100 chip, a powerhouse of modern computing designed for artificial intelligence applications. Each of these 80 billion transistors is a marvel of engineering, epitomizing the incredible advancements in semiconductor technology. To truly

Stormie Andrews
Jun 17, 202415 min read


From Concept to Global Transformation: The Autonomous Future of Transportation
Introduction Over the years, we've witnessed the rapid evolution of Tesla's FSD, transitioning from a cautious co-pilot to a confident driver. This journey aligns closely with the predictions of renowned futurist Tony Seba and his think tank RethinkX, who foresee a transformative future with autonomous electric vehicles (AEVs) and transportation as a service (TaaS). The Early Days of FSD Beta – A Rollercoaster Ride When I first started using Tesla’s FSD Beta, it was a mix of

Stormie Andrews
Jun 2, 20243 min read


Value Proposition:
Invest in Excellence - Why Our Events Are Worth Every Penny At BREATHE!, we don’t do mediocre. We don't do run-of-the-mill. We’re in the business of creating premium, unparalleled event experiences - and that comes with a price tag. Here's the blunt truth about why our events are paid and why it’s the best investment you'll make: 1. High Caliber, Not High Quantity: Let's be clear – our events aren’t for everyone. They're for the go-getters, the trendsetters, the serious profe

Stormie Andrews
Mar 12, 20242 min read


INVESTOR PITCH: BEST PRACTICES
General Preparation Craft a Universal Pitch: Prepare a pitch that effectively communicates your startup's value proposition, business model, and market potential, designed to resonate broadly with different types of investors. Focus on the Business Model and Scalability: Emphasize aspects of your business that are universally appealing to investors, such as scalability, market size, and the problem you're solving. Prepare a Comprehensive Pitch Deck: Include all critical in

Stormie Andrews
Feb 14, 20244 min read


Mastering Machine Learning: A Comprehensive Guide to Understanding Key Algorithms
Introduction In the digital era, one term you're likely to come across often is 'Machine Learning'. But what does it really mean, and why is it creating such a buzz? At its core, machine learning is a subset of artificial intelligence that enables computers to learn from and make decisions based on data, almost mimicking human behavior. This fascinating field has revolutionized industries, automating tasks ranging from email filtering to self-driving cars, disease prediction,

Brian Edmiston
Aug 24, 20238 min read
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