By Troy Beetz, Chief Growth Officer | BREATHE! And It Might Be Why Your Marketing Isn’t Working At BREATHE!, we approach growth from every angle. Brand strategy. Creative execution. Technology integration. Performance marketing. We’ve built our firm on the belief that sustainable growth doesn’t come from optimizing one channel, it comes from understanding how all the pieces connect. That’s why we’ve been paying close attention to a problem most agencies and marketing teams ar

Moving from passive observation to active diagnosis and execution. We have all been there. You attend a massive industry conference. You spend three days navigating a sea of 12,000+ attendees, collecting a stack of business cards, and listening to high-level panels about the "future of work." You feel inspired. You feel energized. Then, Monday morning hits. You return to your office with pages of notes, but no actual diagnostic framework. You have ideas, but no method to test

Why GPS Summit Is the Strategic Choice for Enterprise AI Transformation? The Core Difference Both events are in Las Vegas. Both focus on artificial intelligence. But the outcomes couldn't be more different. AI Conference 2026 (August 4-6) is North America's largest AI conference, 12,000 attendees, 1,000 speakers, 400 exhibitors across nearly 1 million square feet. It's a massive industry event focused on thought leadership, networking, case studies, and learning about AI tre

Newsletter Edition | January 2026 Survey-Identified Blockers, Key Statistics & Action Items 11 INDUSTRY SECTORS COVERED Construction | Healthcare | Legal | Accounting | Manufacturing Software & Tech | Education | Logistics | Wealth Management Advertising | Distribution WHAT'S INSIDE: - Key market statistics and growth rates - Survey-identified adoption blockers - Visual barrier breakdowns - Top AI use cases per sector - Cited sources for all data KEY FINDINGS: - 74% of orgs n

Oklahoma City, Oklahoma, January 23, 2026 — Oklahoma City leaders rated this AI session a perfect 5/5, with feedback focused on practical implementation, not theory. A readiness survey shows the real blockers: unclear ownership, inconsistent guardrails, missing KPIs, and a skills gap that keeps teams stuck in pilots. This post shares a simple 30-day framework to turn customer insights into automation that improves customer experience and engagement without chaos.

Oklahoma City, Oklahoma, January 22, 2026 — Oklahoma City leaders shared what’s working and what isn’t in AI adoption: ownership, guardrails, KPIs, and micro-sessions. Build capability with GPS Summit.

Oklahoma City, Oklahoma, January 21, 2026 — Oklahoma City leaders rated this AI workshop 4.9 across content, delivery, and applicability because it made AI concrete and usable. Survey results revealed the real blockers: unclear ownership, inconsistent guardrails, limited KPIs, and a major skills gap. This post shares a practical 30-day framework to move from tools to repeatable capability and measurable ROI.

Three-Day Enterprise Training Program Addresses Growing AI Skills Gap as Companies Struggle to Achieve ROI on AI Initiatives LAS VEGAS, NV, UNITED STATES, January 20, 2026 BREATHE! Exp, a strategic growth consulting and AI transformation advisory firm, today announced the launch of the  GPS Summit , the world’s first global certification program designed to train AI Systems Generalists, internal leaders capable of guiding enterprise-wide artificial intelligence adoption. The

Develop the Internal Leader Who Rewires Your Company for the AI Age Your organization is leaning into AI. But do you have the internal leadership to execute? Future-proofing requires more than technology adoption. It requires an internal AI Systems Generalist who can drive transformation across Finance, HR, Sales, Operations, Marketing, Product, and IT. This role needs to exist in your organization. If you don't have someone who can fill it, the GPS Summit will train and cert

Birmingham, Alabama, January 15, 2026 — AI should make a leadership team faster, calmer, and more aligned—not busier. If AI increases motion without improving decisions, it is not a strategy. It is a distraction. But when AI strategy is built around real outcomes, strong guardrails, and a repeatable operating rhythm, it becomes a durable competitive advantage that improves customer experience and deepens customer engagement. That conviction got reinforced on Thursday, Janua

Birmingham, Alabama, January 14, 2026 — AI is only a competitive advantage when it moves from "interesting" to "operational." If it stays as a handful of experiments, a few clever prompts, or a side project owned by no one, it becomes noise. If it becomes a capability with ownership, guardrails, and measurable outcomes, it becomes leverage that improves customer experience, strengthens customer engagement, and accelerates strategic growth.

Category: Brand & Marketing Strategy |  Issue #1  |  January 2026 From the desk of Troy Beetz, Chief Growth Officer About This Report: As a strategic growth firm, BREATHE! Exp delivers comprehensive go-to-market strategies for startups and enterprise companies. Our marketing intelligence reports analyze emerging trends that impact brand positioning, customer acquisition, and marketing effectiveness. This report examines recent regulatory changes and their implications for soc

Birmingham, Alabama, January 13, 2026 — Birmingham leaders rated this AI workshop 5/5 across content, delivery, and applicability, with 100% recommending it. The core takeaway: AI is a capability you build. This post shares a practical 30-day AI Strategy sprint that turns Customer Insights into action, improves Customer Experience, strengthens Customer Engagement, and creates Competitive Advantage through guardrails and repeatable systems.

Category: Events & Innovation  |  Issue #4  |  January 2026 From Stormie Andrews and Shawn Andrews, Co-Founders, BREATHE! Exp We just returned from CES 2026, and after producing events at this show for over a decade, we can say definitively: this year was different. The hype around AI has been building for three years. CES 2024 teased AI's potential. CES 2025 showcased AI prototypes. But CES 2026? This was the year AI became operational . Real products. Shipping dates. Actual

Issue #1 | January 2026 |  Strategic Growth Intelligence From the desk of Troy Beetz, Chief Growth Officer Executive Summary If you've been wondering when enterprises would stop piloting every AI tool under the sun and start making real strategic decisions, 2026 appears as the inflection point. Our analysis of recent VC insights, market trends, and client data reveals a fundamental shift in how enterprises approach AI investment. Market Snapshot: By The Numbers 96% of enterp

Ontario, Canada, December 17, 2025 — AI is not a tool problem, it’s a leadership and capability problem. In Ontario, 37 leaders surfaced the real blockers: unclear ownership, scattered data, weak guardrails, missing KPIs, and pilots that never reach production. Here’s a practical 30-day framework to move from experiments to measurable customer experience and growth gains.

Lake Oswego, Oregon, December 11, 2025 — Executives don’t need more AI hype. They need a path. From a GPS Summit workshop, 5 blockers surfaced: unclear ownership, siloed data, weak guardrails, slow execution, and no AI KPIs. Here’s a simple 30-day pilot framework to turn customer insights into measurable results without breaking trust, quality, or culture.

Portland, Oregon, December 10, 2025 — Portland leaders were clear: the best AI strategy is the one that makes work easier, not busier. From 13 responses, the biggest gaps were unclear ownership, siloed data, weak guardrails, and missing KPIs. Here’s a practical 30-day pilot framework to turn customer insights into measurable outcomes while protecting trust and customer experience.

Tualatin, Oregon, December 9, 2025 — CEOs want AI that makes leadership easier, not busier. From a Tualatin session, nine leaders surfaced the real blockers: unclear ownership, slow decision cycles, “almost ready” data, weak guardrails, and missing KPIs. Here’s a practical 7-day-to-30-day plan to run a safe pilot that ends in a decision and improves customer experience.

Bonita Springs, Florida, November 19, 2025 — Bonita Springs leaders shared what’s really slowing AI down: unclear ownership, slow response cycles, scattered data, weak guardrails, and pilots that never reach production. This post breaks down 7 signals from 10 leaders and a practical 30-day framework to turn customer insights into measurable customer experience and business growth improvements without adding chaos.