By Troy Beetz, Chief Growth Officer | BREATHE! Why Less Visibility May Be the Most Aggressive Strategy of the Decade At BREATHE!, we’re part creative agency, part consultancy, and part technology powerhouse. We help brands grow across every dimension: brand strategy, creative execution, technology integration, and performance marketing. AI isn’t a side offering for us, it’s central to how we approach growth strategy. So it might seem strange for a growth firm to tell you that

By Troy Beetz, Chief Growth Officer | BREATHE! And It Might Be Why Your Marketing Isn’t Working At BREATHE!, we approach growth from every angle. Brand strategy. Creative execution. Technology integration. Performance marketing. We’ve built our firm on the belief that sustainable growth doesn’t come from optimizing one channel, it comes from understanding how all the pieces connect. That’s why we’ve been paying close attention to a problem most agencies and marketing teams ar

Category: Events & Innovation  |  Issue #4  |  January 2026 From Stormie Andrews and Shawn Andrews, Co-Founders, BREATHE! Exp We just returned from CES 2026, and after producing events at this show for over a decade, we can say definitively: this year was different. The hype around AI has been building for three years. CES 2024 teased AI's potential. CES 2025 showcased AI prototypes. But CES 2026? This was the year AI became operational . Real products. Shipping dates. Actual

Vancouver, Oregon, September 19, 2025 — A Vancouver, Oregon workshop made AI feel practical again. Leaders surfaced the real blockers: unclear ownership, siloed data, weak governance, and missing KPIs. Here are the takeaways to launch one measurable pilot, improve customer experience, and build internal capability through GPS Summit.

Vancouver, Oregon, September 18, 2025 — A Vancouver, Oregon workshop showed what it takes to move from AI experimentation to execution: clear ownership, better data readiness, basic governance, and measurable KPIs. Here are the takeaways leaders can apply in the next 30 days, plus how GPS Summit develops an internal AI Systems Generalist in three days.

Vancouver, Oregon, September 17, 2025 — A Vancouver, Oregon workshop surfaced the real reason AI fails: lack of alignment. Leaders want customer experience gains, but most lack ownership, structured data, governance, and KPIs. Here are the practical steps to turn AI from “just another tool” into measurable customer experience improvement, plus how GPS Summit builds an internal AI Systems Generalist.

Portland, Oregon, September 16, 2025 — A Portland, Oregon workshop made one thing clear: AI scales only with leadership and alignment. Leaders shared the real blockers: ownership gaps, slow response to change, siloed data, inconsistent governance, and missing KPIs. Here are practical next steps to launch one measurable pilot and build internal capability through GPS Summit.

Vancouver, Oregon, September 15, 2025 — Vancouver, WA and Vancouver, OR showed the same pattern: leaders are energized, but readiness is uneven. Most lack clear KPIs, ownership, and usable data. This recap includes a practical 30-day AI pilot blueprint (one persona, one moment, one KPI) plus cross-functional use cases and how GPS Summit builds internal AI Systems Generalists.

San Jose, California, August 21, 2025 — San Jose leaders shared what it takes to move from AI experiments to execution: AI agents for workflow automation, persona-driven marketing, and KPI-tied systems. See the key takeaways and how GPS Summit develops an AI Systems Generalist in 3 days to drive measurable gains within 90 days.

Boston, Massachusetts, August 20, 2025 — Boston leaders moved past AI hype and focused on execution: operational intelligence, AI agents as repeatable “team members,” AI policies for responsible use, and measurable outcomes tied to RevOps and growth. This recap highlights the practical shifts they’re making and why GPS Summit builds an internal AI Systems Generalist to turn strategy into action.

Introduction Picture this: you’re sipping your morning coffee, asking your virtual assistant for the weather, and wondering what cat...

Ever found yourself scratching your head, trying to figure out how AI makes its decisions? You're not alone. AI can seem like a magician pulling a rabbit out of a hat - impressive, but utterly baffling. But what if we told you there's a way to peek behind the curtain?  ‍ Welcome to the world of Explainable AI (XAI), where we're demystifying the magic and making AI as transparent as a pane of glass. 🔍 ‍ Here is where we, the wonderful team at BREATHE! Convention, come into pl

A flashback to our amazing Appreciation & Mixer event in May 2023 Hey there, tech enthusiasts! Ever found yourself lost in a sea of faces at a tech convention, clutching a fat stack of business cards, wondering which random encounter will lead to a long-lasting relationship? ‍ Yeah, we've been there too… ‍ And after dissecting that all too familiar experience people feel at trade shows, tech conventions, and other networking events, we at BREATHE! Convention realized why even