By Troy Beetz, Chief Growth Officer | BREATHE! Why Less Visibility May Be the Most Aggressive Strategy of the Decade At BREATHE!, we’re part creative agency, part consultancy, and part technology powerhouse. We help brands grow across every dimension: brand strategy, creative execution, technology integration, and performance marketing. AI isn’t a side offering for us, it’s central to how we approach growth strategy. So it might seem strange for a growth firm to tell you that

Category: Events & Innovation  |  Issue #4  |  January 2026 From Stormie Andrews and Shawn Andrews, Co-Founders, BREATHE! Exp We just returned from CES 2026, and after producing events at this show for over a decade, we can say definitively: this year was different. The hype around AI has been building for three years. CES 2024 teased AI's potential. CES 2025 showcased AI prototypes. But CES 2026? This was the year AI became operational . Real products. Shipping dates. Actual

Issue #1 | January 2026 |  Strategic Growth Intelligence From the desk of Troy Beetz, Chief Growth Officer Executive Summary If you've been wondering when enterprises would stop piloting every AI tool under the sun and start making real strategic decisions, 2026 appears as the inflection point. Our analysis of recent VC insights, market trends, and client data reveals a fundamental shift in how enterprises approach AI investment. Market Snapshot: By The Numbers 96% of enterp

Lake Oswego, Oregon, December 11, 2025 — Executives don’t need more AI hype. They need a path. From a GPS Summit workshop, 5 blockers surfaced: unclear ownership, siloed data, weak guardrails, slow execution, and no AI KPIs. Here’s a simple 30-day pilot framework to turn customer insights into measurable results without breaking trust, quality, or culture.

Portland, Oregon, December 10, 2025 — Portland leaders were clear: the best AI strategy is the one that makes work easier, not busier. From 13 responses, the biggest gaps were unclear ownership, siloed data, weak guardrails, and missing KPIs. Here’s a practical 30-day pilot framework to turn customer insights into measurable outcomes while protecting trust and customer experience.

Tualatin, Oregon, December 9, 2025 — CEOs want AI that makes leadership easier, not busier. From a Tualatin session, nine leaders surfaced the real blockers: unclear ownership, slow decision cycles, “almost ready” data, weak guardrails, and missing KPIs. Here’s a practical 7-day-to-30-day plan to run a safe pilot that ends in a decision and improves customer experience.