By Troy Beetz, Chief Growth Officer | BREATHE! And It Might Be Why Your Marketing Isn’t Working At BREATHE!, we approach growth from every angle. Brand strategy. Creative execution. Technology integration. Performance marketing. We’ve built our firm on the belief that sustainable growth doesn’t come from optimizing one channel, it comes from understanding how all the pieces connect. That’s why we’ve been paying close attention to a problem most agencies and marketing teams ar

Vancouver, Oregon, September 17, 2025 — A Vancouver, Oregon workshop surfaced the real reason AI fails: lack of alignment. Leaders want customer experience gains, but most lack ownership, structured data, governance, and KPIs. Here are the practical steps to turn AI from “just another tool” into measurable customer experience improvement, plus how GPS Summit builds an internal AI Systems Generalist.