Birmingham, Alabama, January 15, 2026 — AI should make a leadership team faster, calmer, and more aligned—not busier. If AI increases motion without improving decisions, it is not a strategy. It is a distraction. But when AI strategy is built around real outcomes, strong guardrails, and a repeatable operating rhythm, it becomes a durable competitive advantage that improves customer experience and deepens customer engagement. That conviction got reinforced on Thursday, Janua

Birmingham, Alabama, January 14, 2026 — AI is only a competitive advantage when it moves from "interesting" to "operational." If it stays as a handful of experiments, a few clever prompts, or a side project owned by no one, it becomes noise. If it becomes a capability with ownership, guardrails, and measurable outcomes, it becomes leverage that improves customer experience, strengthens customer engagement, and accelerates strategic growth. That conviction felt especially real

Category: Brand & Marketing Strategy |  Issue #1  |  January 2026 From the desk of Troy Beetz, Chief Growth Officer About This Report: As a strategic growth firm, BREATHE! Exp delivers comprehensive go-to-market strategies for startups and enterprise companies. Our marketing intelligence reports analyze emerging trends that impact brand positioning, customer acquisition, and marketing effectiveness. This report examines recent regulatory changes and their implications for soc

Category: Events & Innovation  |  Issue #4  |  January 2026 From Stormie Andrews and Shawn Andrews, Co-Founders, BREATHE! Exp We just returned from CES 2026, and after producing events at this show for over a decade, we can say definitively: this year was different. The hype around AI has been building for three years. CES 2024 teased AI's potential. CES 2025 showcased AI prototypes. But CES 2026? This was the year AI became operational . Real products. Shipping dates. Actual

Issue #1 | January 2026 |  Strategic Growth Intelligence From the desk of Troy Beetz, Chief Growth Officer Executive Summary If you've been wondering when enterprises would stop piloting every AI tool under the sun and start making real strategic decisions, 2026 appears as the inflection point. Our analysis of recent VC insights, market trends, and client data reveals a fundamental shift in how enterprises approach AI investment. Market Snapshot: By The Numbers 96% of enterp

In Glen Allen, Virginia, leaders in CEO advisory groups rated this AI workshop 5/5 across content, deliverability, and applicability, with 100% recommending it. The key lesson: AI Leadership is a practical discipline that turns Customer Insights into action, improves Customer Experience, and builds Competitive Advantage through repeatable workflows, guardrails, and KPIs. Here’s how to start.