World’s Best Buyer Persona

Builds detailed buyer personas based on the award winning World's Best Buyer Persona System.

First Name

Last Name

Email Address

Confirm Email Address

What is your website URL?

What name are you giving your persona?

How old is your persona?

What is the annual income of your persona?

What is the job title or role of your persona?

What situation is your persona in that needs to be resolved?

What does your persona want to achieve to resolve this situation?

What problem(s) has this situation caused for your persona?

These problems lead to what emotions for your persona?

Which of Maslow's Hierarchy of Needs is most relevant to these emotions for this persona? (Physiological, Safety, Love & Belonging, Esteem, Self-Actualization)

What are the persona's Action Beliefs (Gains they expect from acting)?

What are the persona's Inaction Beliefs (Pains they fear from not acting)?

What are possible triggering events that resulted in the persona taking action now?

What is this persona seeing in the marketplace as it pertains to this situation?

What is this persona being told or hearing from their peers and trusted advisors?

What is this persona doing or considering to resolve this situation?

What are your positioning factors that differentiates you in the market?

Which of Maslow's Needs must do your Positioning Factors satisfy? (Physiological, Safety, Love & Belonging, Esteem, Self-Actualization) Which human need(s) do your unique benefits speak to most?

What is your T.I.N.B (There Is No B option, as you are the best solution for this persona)?

Which of Maslow's Needs must be met for the persona to realize you are their T.I.N.B? (Physiological, Safety, Love & Belonging, Esteem, Self-Actualization)