Larry Smith is a seasoned business executive currently serving as President of WORRE STUDIOS in Las Vegas, Nevada, a position he has held since March 2021. Under his leadership, WORRE STUDIOS has established itself as an industry leader in interactive live participatory production, leveraging cutting-edge technology to deliver advanced productions from the entertainment capital of the world.

Prior to his current role, Larry built an impressive career spanning luxury retail, technology, and consumer electronics. He served as Director of Education - West at Lancôme Paris for six years, following an earlier seven-year tenure with the company as Sales and Training Executive. His corporate experience includes serving as Director of Global Sales for Fashion/Specialty/Airport Channels at Beats by Dr. Dre in Santa Monica, where he contributed to the brand's explosive growth for over two years. He also held the position of VP Business Development at Swiss Mobility/Smart IT, where he worked on global initiatives.

Larry holds a Bachelor's degree in International Business from California State University, Northridge. He is multilingual, speaking both Farsi and French, and is known for his expertise in merchandising and public speaking. Based in Las Vegas, Larry continues to drive innovation in the interactive production studio space, combining his extensive experience in luxury retail, technology, and business development to create cutting-edge entertainment solutions.